Gifting hope

LOGO DESIGN | BRAND DESIGN | BRAND GUIDELINES | ANNUAL REPORT | COMPANY PROFILE

OVERVIEW

During my tenure in the Graphic Design Program at Iowa State University, I embarked on a comprehensive project to develop a visual identity system for a hypothetical organization, 'Gifting Hope.' This endeavor involved creating a cohesive corporate identity that was consistently reflected across various proof of concept documents.

'Gifting Hope' was conceptualized as a charitable organization dedicated to supporting children battling health issues, with the mission of instilling hope through thoughtful gifts. Our mission statement, 'We gift hope to children fighting to keep their bodies healthy, by gifting them toys, books, clothes, and more for their birthdays, holidays, and special milestones in life,' encapsulates our commitment. The project’s core was to design an identity that resonates with compassion and support, reflecting the organization's ethos in every aspect. From the logo to the color palette and typography, each element was meticulously chosen to embody the spirit of giving and the joy of childhood. This project not only showcases my skills in creating a comprehensive visual system but also demonstrates my ability to infuse design with empathy and purpose, ensuring that every piece communicates the heartwarming mission
of 'Gifting Hope'.