OVERVIEW

In my senior capstone project at Iowa State University, I undertook the ambitious task of developing a brand identity for a company dedicated to fostering artistic and creative exploration among children. My approach was grounded in a blend of primary and secondary research, aimed at uncovering and elucidating the crucial importance of unbridled artistic and design exploration in child development.

Armed with these insights, my goal was to craft a brand and identity system that encapsulated the essence of creativity and innovation. The process involved translating complex research findings into a visually compelling and meaningful brand narrative. This narrative was designed to not only represent the company's mission but also to resonate with its target audience, inspiring young minds to embark on their creative journeys. This project stands as a testament to my ability to integrate thorough research with creative design, resulting in a brand identity that is both informative and inspiring.