OVERVIEW

In this project, undertaken as part of my graphic design coursework at Iowa State University, I had the enriching opportunity to conceptualize and develop the brand identity for 'Ritual Coffee,' a visionary coffee shop project. This academic endeavor allowed me to apply the theories and principles learned in class to a real-world context, challenging me to think both creatively and strategically.

I focused on creating a unique and memorable identity for Ritual Coffee, with the goal of making the brand stand out in the competitive market and ensuring its longevity. The project entailed designing every element with precision, from the logo to the packaging, and maintaining consistency across all platforms. By meticulously crafting each aspect of the brand, I aimed to establish Ritual Coffee not just as a business, but as a community landmark, imbued with a distinct and enduring identity. This project, a pivotal part of my graphic design education at Iowa State University, showcases my ability to integrate academic learning with practical application, resulting in a brand that is both impactful and lasting.