OVERVIEW

In my final semester at Iowa State University, I had the privilege of participating in a course that offered an authentic experience of working with real clients on live projects. This unique class structure allowed us to operate in groups, mirroring a professional design team environment. My team, a trio of aspiring designers, was entrusted with a significant project for the Peace and Justice Studies Association (PJSA). We were tasked with creating a distinct brand identity for their annual Peace Conference, a high-profile event attended by hundreds.

Working with PJSA, a renowned non-profit organization, was not only an honor but also a substantial responsibility. Our objective was to develop a comprehensive branding package for the conference, which included designing a logo, wordmark, and a versatile color palette. Utilizing these elements, we created a range of deliverables: an eye-catching poster, intuitive wayfinding solutions, a memorable t-shirt design, engaging web graphics, and appealing stickers.

This project was an exhilarating challenge that tested our creative and collaborative skills. It demanded a delicate balance between adhering to the organization's mission and injecting fresh, innovative ideas into the event's branding. The experience of designing for PJSA and contributing to the success of their Peace Conference was immensely fulfilling. It exemplifies my ability to work effectively within a team, meet client needs, and deliver a cohesive and impactful brand experience for a significant event.