OVERVIEW

This project, undertaken during my internship at Outside the Box Design, was a cornerstone experience in my professional development, involving the launch of a new brand identity for 'Rugged Life.' My role was multifaceted, encompassing the creation of an original logo, the development of a comprehensive brand identity, and the design of an intuitive website, with tailored mockups for various devices including iPhone, tablet, and laptop.

This endeavor marked my first hands-on experience working directly with a client, a role that came with substantial responsibility and invaluable learning opportunities. Throughout this project, my primary objective was to engage deeply with the client's vision, ensuring that every aspect of the design was aligned with their expectations and brand ethos. The process was a dynamic blend of listening, understanding, and creatively translating the client's ideas into tangible design solutions. The result is a vivid portrayal of 'Rugged Life’s' identity across multiple platforms, showcasing my ability to navigate client needs and deliver a cohesive and impactful brand experience.