OVERVIEW

In my final semester at Iowa State University, I had the distinct opportunity to participate in a unique class that provided real-world client experience, a cornerstone in any designer's education. Our client was none other than Iowa State University itself, presenting a scenario that closely mirrored professional graphic design work. Adding to the authenticity of this experience, we were organized into small groups, functioning as a cohesive graphic design team. My team, comprised of three members, worked collaboratively to meet the needs of our client.

Our assignment was to create a suite of designs for a significant university event, 'I + E Day' (Innovation and Entrepreneurship Day). Adhering strictly to Iowa State's brand guidelines, we started with designing a nameplate, which set the tone for the entire project. Building on this, we expanded our creative scope to include a comprehensive set of materials: a poster design, a social media carousel, a trifold brochure, and a presentation design. Each piece was meticulously crafted to not only align with the university’s branding but also to capture the essence of the I + E Day event.

This experience was invaluable in teaching me the intricacies of working within established brand guidelines while collaborating effectively within a team. It offered a realistic glimpse into the dynamics of a professional design setting, enhancing my skills in client communication, teamwork, and adaptive design. This project showcases my ability to translate client needs into a coherent and impactful visual narrative, making it a standout feature in my portfolio.